How many times have you heard the Twelve Days of Christmas during the holiday season? It’s one of the holiday standards … just like writing good copy for your real estate listing is a standard for top real estate professionals. And just like there are standards for success in real estate,
Category: MARKETING
Nov 07
The Power of Storytelling in Real Estate Video
I follow Photography for Real Estate, regularly; and this past Friday, Larry Lohrman (hat tip) wrote a brief post about a recent real estate video that had been mentioned in one of his flickr groups. What a unique approach. Rather than the typical real estate video with a narrative description of the listing with …
Aug 07
What Do Your Real Estate Customers Want?
I’ve been busy trying to figure out how to better connect with both those in the real estate profession that I’ve met and haven’t yet met. In particular, I’ve been working on how to leverage for both my Realtor ® partners and myself the use of Twitter and a related application called paper.li. If you’re …
Aug 03
Stepping Up Your Real Estate Video Game
Short & sweet … The other day I read this post from the Photography for Real Estate blog titled Houston Real Estate Photographer’s Frist Video – Looking for Feedback. In the post, Larry Lohrman shares a new video from photographers Jonathan Calvert and Daniel Chee of AttractiveListing.com in Houston, TX, who are looking for input …
Jun 21
11 Reasons Attributed to Real Estate Success
… and not one of them was a technology solution or tool. Asking questions is a great way to understand your clients … their needs, wants and desires. In Process Engineering or Six Sigma “terms”. It’s called Voice of the Customer. So it was with great interest that I read the responses to Tech …
Jun 13
Ever Wonder About the Power of Video?
So this weekend, my daughter Katy celebrated her 25th birthday … my how time flies! So I decided to commemorate her quarter century with a video slide show … well, actually I created two of them. The first thing I did was gather a number of images … then went about the task of identifying …
Feb 08
What I didn’t know about LinkedIn and Profile View
So my first foray into the world of social media was on LinkedIn, and while I would occasionally get or send an invitation to connect or reach out to one of my connections to ask a question, I’d have to say that my involvement was limited. I might even go for a couple of months, …