Category: MARKETING

Day 2 & 3: What Might Real Estate Professionals Find More Useful than Turtle Doves & French Hens?

How many times have you heard the Twelve Days of Christmas during the holiday season?  It’s one of the holiday standards … just like writing good copy for your real estate listing is a standard for top real estate professionals. And just like there are standards for success in real estate,

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The First Day of Christmas for Real Estate Professionals

Thought to self, “Hey, it’s December 13th … Twelve Days til Christmas. How about 12 gifts … in 12 posts between today and the 25th?” So here goes …

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The Power of Storytelling in Real Estate Video

Meet the bellman ...

I follow Photography for Real Estate, regularly; and this past Friday, Larry Lohrman (hat tip) wrote a brief post about a recent real estate video that had been mentioned in one of his flickr groups.   What a unique approach.  Rather than the typical real estate video with a narrative description of the listing with …

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What Do Your Real Estate Customers Want?

I’ve been busy trying to figure out how to better connect with both those in the real estate profession that I’ve met and haven’t yet met.  In particular, I’ve been working on how to leverage for both my Realtor ® partners and myself the use of Twitter and a related application called paper.li.  If you’re …

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Stepping Up Your Real Estate Video Game

Short & sweet … The other day I read this post from the Photography for Real Estate blog titled Houston Real Estate Photographer’s Frist Video – Looking for Feedback.  In the post, Larry Lohrman shares a new video from photographers Jonathan Calvert and Daniel Chee of AttractiveListing.com in Houston, TX, who are looking for input …

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11 Reasons Attributed to Real Estate Success

… and not one of them was a technology solution or tool.   Asking questions is a great way to understand your clients … their needs, wants and desires.  In Process Engineering or Six Sigma “terms”.  It’s called Voice of the Customer. So it was with great interest that I read the responses to Tech …

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Ever Wonder About the Power of Video?

So this weekend, my daughter Katy celebrated her 25th birthday … my how time flies!  So I decided to commemorate her quarter century with a video slide show … well, actually I created two of them.  The first thing I did was gather a number of images … then went about the task of identifying …

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What I didn’t know about LinkedIn and Profile View

So my first foray into the world of social media was on LinkedIn, and while I would occasionally get or send an invitation to connect or reach out to one of my connections to ask a question, I’d have to say that my involvement was limited.  I might even go for a couple of months, …

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Enhance Your Power to Connect–PingTags with QR Code

PingTags uses a QR Code to connect your visitor to your LinkedIn profile, websites, email and phone. They’re trackable and capture geo location to help you better measure your real estate marketing campaigns … and your information is “mobilized”.

An Opportunity to Listen to Two Experts in Influencing

Here’s an oppotunity to hear two of the most knowledgable experts on influencing, Roberto Monaco & Kevin Hogan. If you’re at all interested in improving your presentation skills, you’ll want to be sure to catch this FREE presentation …