I follow Photography for Real Estate, regularly; and this past Friday, Larry Lohrman (hat tip) wrote a brief post about a recent real estate video that had been mentioned in one of his flickr groups.
What a unique approach. Rather than the typical real estate video with a narrative description of the listing with room visuals, this video takes a very creative approach through the use of storytelling. Using as a storyline the creation of an outline for a property video, we watch as the listing agent, Brian Lewis, taps out his vision while seated at his typewriter (clever prop).
So check it out …
A Property Video Outline
- the listing
- meet the broker
- the area and conveniences of the neighborhood
- features of the building … meet the doorman
- introduces himself
- cutaway shots to the homes features:
- the entryway
- closets; all eight of them (How to make introducing a closet fun!)
- the hideaway office
- the kitchen
- the owners renovations (… and look, the video was shot and the rooms lit at the right time of day so you can see the view!)
- the dining room (seating for 10)
- the bedroom with built-ins en suite bath
- second bedroom (clever prop use; jack-in-the-box)
- the third bedroom with private entrance
- “I’ve got to get a laptop.”
It shows all the home’s features, like most real estate videos, but what makes it different and memorable is that it also let’s you see the neighborhood and get to know a little about the listing agent, all while following a very cleverly told story about preparing a property video.
When time permits, be sure to check out some of the other video that Halstead Property Videos has produced. Very creative … some of the best use of video in real estate, I’ve found.
— And please be sure to share below other real estate videos you’ve enjoyed. Just post the link and why you like them in the comments.
