Nov 08
Your email marketing is not about open rates and click-thrus. It’s about conversion … and your building rapport and trust with your recipients. Check out this video by Jimmy Mackin and Chris Smith , where they interview Dan Stewart from Happy Grasshopper and share some great insight on humanizing your emails.
Feb 23
My weekly post of real estate marketing content & tools. This week: 4 Customer Focused eMail Insights; 9 Ways to Convert & Build Your List; and Creating a Referral Engine – the eBook
Feb 09
In this week’s post of “What to Check Out” I share an ebook, “Email Marketing for Real Estate Agents”, a great article for finding “Content Marketing Gold by Mining Your Sales Department”, and an article that shares 12 tips for how to find the right keywords to promote your real estate content and help your marketing.
Jun 21
… and not one of them was a technology solution or tool. Asking questions is a great way to understand your clients … their needs, wants and desires. In Process Engineering or Six Sigma “terms”. It’s called Voice of the Customer. So it was with great interest that I read the responses to Tech …
Jan 03
To capture your visitors contact information, you’ve got to do more than just give stuff away. Here’s some useful tips that will show you how to increase your opt in rate.