Jan 20

Real Estate Marketing Using Video and YouTube

YouTubeIn the January 13, 2015 AMM webinar, Realtor® Dave Woodson shares his success in using video and how he does it. 

Here’s a guy who found video by accident back when he did mortgages.  In 2009 he created a video where he called himself the #1 FHA lender in the State of Indiana.  A month later he happened to Google that term; and the 1st result that appeared was his video! 

Surprised, he set about to understand how that had happened; and what he found was that it all had to do with what he said in the video.  How he keyworded it; how he said it; where he put it on line; and he wasn’t even using YouTube at the time.  He was posting his video to Vimeo. 

Dave presents in such a simple straightforward manner, that one can’t help but ask oneself

Continue reading

Jan 02

PowerPoint–Not Just a Tool For Real Estate Marketing

Logo_Microsoft_PowerPoint_2013In this last webinar of 2014, Scott Hudspeth and Vicki Rice shared how to use PowerPoint to create images and marketing material for your real estate business.  If you’ve only been using PowerPoint for creating Presentations, then you’ll appreciate what a valuable tool it can be, especially, if you don’t have access to something like Adobe Photoshop.

And now that 2015 is here; and perhaps you’re thinking about making some changes to your current marketing plan; looking for some fresh ideas; or haven’t yet created a written plan … (or maybe you just need to get better organized and consistent in your marketing), well then, you’ll find some nuggets in this webinar that I’m sure you can definitely use.  Here’s some of what you’ll find:

One of the key concepts of any marketing effort is to begin by thinking about your Customer’s Lifecycle; segmented into three key phases: Continue reading

Sep 06

Marketing to Expired Listings and FSBOs

Implementing your flower pot strategy

In this past Tuesday’s Agent Mastermind webinar we revisited a unique approach for marketing to Expired Listings and FSBOs using the Flower Pot Strategy. 

If you’ve never had your home listed for sale and the listing expire, you may not be familiar with just how many solicitations a seller receives.  From personal experience, I can share with you that it’s overwhelming!  

In selling our previous home, we received in excess of a dozen solicitations, when our listing expired.  Some followed up; but a large majority of them did not.  So, if part of your real estate marketing includes expired listings, then you’ll want to know how to differentiate yourself from the other agents that are vying for a seller’s attention.

[pullquote align=”center” textalign=”left|center|right” width=”75%”]… you may not be familiar with just how many solicitations a seller receives.[/pullquote]

It all begins with Continue reading

Nov 08

Do Your Email Messages Match The Person You’re Sending Them To?

email“Your email marketing is not about open rates and click-thrus.  It’s about conversion … and your building rapport and trust with your recipients.” 

Jimmy Mackin and Chris Smith host a weekly show about real estate called the WaterCooler using Google Hangouts.  I recently watched an interview titled “Email Marketing and Lead Conversion”.  Their guest was Dan Stewart from Happy Grasshopper. Together they share some great insight on humanizing your emails.

Here’s a few: Continue reading

Feb 23

What to Check Out–FEB 23rd

What to Check Out is my weekly post of select real estate marketing content and/or tools I came across during the week … those items that I thought deserved special mention, because they’re either that good … or because they compliment a recent post or theme I’m exploring.

I often discover these through the use of some helpful tools, that if you’re not using them in your business to find relevant content or information, you may want to give them a try.  If you’d like to know which ones, leave me a note in the Comments or send ma an email.

The photo I share is either from my travels on Cape Cod or just an image that caught my eye.  Last year we visited Sandy Neck on a late Sunday winter afternoon and explored the bay side.  This path will take you all the way to the eastern most point, where there’s an enclave of cottages and the lighthouse.  Where is you path leading? …

Sandy Neck Path

How Your Customers Actually Read Your eMails

In this guest post by Chris Hexton from Vero on Conversion XL, he encourages the reader to ask themselves just that; and then shares four important email insights that will help you improve your real estate marketing results from using email.  Read this to learn: Continue reading

Feb 16

What to Check Out–FEB 16th

What to Check Out is my weekly post of select real estate marketing content and/or tools I came across during the week … those items that I thought deserved special mention, because they’re either that good … or because they compliment a recent post or theme I’m exploring.

I often discover these through the use of some helpful tools, that if you’re not using them in your business to find relevant content or information, you may want to give them a try.  If you’d like to know which ones, leave me a note in the Comments or send ma an email.

The photo I share is either from my travels on Cape Cod or just an image that caught my eye.  This past weekend we had, yet another snowstorm; so in lieu of more whiteness, here’s some color from an earlier trip to Martha’s Vineyard …

Scotters in MV

The Definitive Guide to Lead Nurturing

Include your Lead Nurturing program in your real estate marketing.  It has been said that 95% of visitors to your web site are there to research and obtain information.  They are not yet ready to talk with or engage.  Nonetheless, 70% of them will eventually use either your services or those of your competitors.  If you would prefer them to buy from you, then Continue reading

Feb 09

What to Check Out–FEB 9th

What to Check Out is my weekly post of select content & or tools I came across during the week … those items that I thought deserved special mention, because they’re either that good … or because they compliment a recent post or theme I’m exploring.

I often discover these through the use of some helpful tools, that if you’re not using them in your business to find relevant content or information, you may want to give them a try.  If you’d like to know which ones, leave me a note in the Comments or send ma an email.

The photo I share is either from my travels on Cape Cod or just an image that caught my eye.  This past weekend the Northeast had a major snowstorm, so that my post was a little behind schedule.  Keeping with the “snow theme” …

After Nemo 2013

Email Marketing For Real Estate Agents

Whether it’s just a simple thank you or an auto-responder series that nurtures your buyer leads, email marketing done correctly is likely your best marketing spend.  Here’s an eBook that you can use to build your list, follow the law, target specific segments of your list, and find useful content.

Find Content Marketing Gold by Mining Your Sales Department

This one is a must read if you’re wanting to know the type of content that your clients, prospects, site visitors are looking for.  “More effective content means more leads …” and the fact of the matter is that whether you’re a “one person real estate team” or have a Continue reading

Feb 02

What To Check Out – FEB 2nd

What to Check Out is my weekly post of select content & tools I came across during the week … those items that I thought deserved special mention, because they’re either that good … or because they compliment a recent post or theme I’m exploring.

I discover through the use of tools, that if you’re not using in your business, you should.  If you’d like to know which ones, leave me a note in the Comments or send me an email.  

The photo I share is either from my travels on Cape Cod or just an image that caught my eye.

 

fence soldiers HD

How To Use Drip Email To Engage and Convert More Real Estate Leads

I can’t agree more.  Ricardo Bueno notes that after reviewing hundreds of real estate sites, the one piece of advice that he would give to most agents to improve the effectiveness of their real estate blog, as a lead generation tool, would be Continue reading

Jan 01

Don’t Envy The Successful — Be One

The holiday season is a time for family, reflection and sharing with others.

And so it appears, that in the spirit of reflection and sharing with others, MaryEllen Tribby of WorkingMomsOnly.com shared this infographic of the characteristics, traits, and behaviors of both successful and unsuccessful people she’s met.

People-3

It appears that MaryEllen first shared her list, July 25, 2011, in an article entitled Eliminate The Jealousy Factor and Success Will Follow, wherein she contrasts posters’ comments to a USA Today article about Continue reading

Dec 31

The Real Estate Professional’s alternative to 6 Geese-a-Laying

DeckTree

The Twelve Days of Christmas actually start Christmas Day and run until the Twelfth Night, or January 5th.  Whew … maybe I can actually complete this list post on time!

So I’m on to Six Geese-a-Laying, but what would a real estate professional do with six geese, eh?  Continue reading